THE RUNNING HAND
TV Show opener
The main goal was creating different logo reactions and points of view depending of the film´s tone or tv show that the logo was introducing. Some logos were fire, ink,ice and magma based so it was a challenge finding the realistic feeling inside of a imaginary world. All this materials and its behaviors were constrained inside of a glass logo so you can apreciate the beauty of how they react when they colide with the wall´s glass of the logo.